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Journal of Visual Culture
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Visual Studies and the Iconic Turn

Keith Moxey

Department of Art History, Barnard College/Columbia University, 3009 Broadway, New York, NY 10027, USA, pm154{at}columbia.edu

What are the challenges and opportunities posed to the dominant interpretive paradigms of visual studies by the rise of a new fascination with the object? How can the study of visual culture respond to what has been variously termed a `pictorial' or an `iconic' turn? Can this phenomenological concern for the power of the image to determine its own reception be incorporated into approaches that emphasize its political implications? Is it possible to conceive of the image as both a representation and a presentation at the same time?

Key Words: Bildanthropologie • Bildwissenschaft • pictorial/iconic turn • presence/meaning • representation/presentation • semiotics/ontology

Journal of Visual Culture, Vol. 7, No. 2, 131-146 (2008)
DOI: 10.1177/1470412908091934
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