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Journal of Visual Culture
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journal of visual culture

Technicolor Confections

Scott Higgins

Wesleyan University, shiggins{at}wesleyan.edu

In the early years of Three-Color Technicolor production, several films foregrounded color's sensuous experience by focusing on food. These shorts turn the long-held bias against color as superficial and empty into a point of celebration by associating the visual with the culinary pleasures of ice-cream, cookies, cakes, and chocolate bunnies. This short essay offers formal analysis with reference to classical film and color theories to speculate on the synesthetic potentials of color and its relationship to taste.

Key Words: Brillat-Savarin • cinema • color • dessert • Disney • Hollywood • synesthesia • Technicolor

Journal of Visual Culture, Vol. 6, No. 2, 274-282 (2007)
DOI: 10.1177/1470412907078569
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